MMC: Mass Media Communications

Courses

Credit(s)ContactLab

MMC 2004. MASS MEDIA.

330

MASS MEDIA Introduction to the nation's mass media, including newspapers, radio, television, magazines, advertising, and public relations.

MMC 2100. WRITING FOR MASS COMMUNICATION.

330

WRITING FOR MASS COMMUNICATION Fundamental instruction and practice in writing for journalism, advertising, broadcasting and public relations. Pre-professional course for students majoring in journalism and communications.

MMC 2122. MEDIA CONVERGENCE.

330

MEDIA CONVERGENCE Recommended Prerequisite: ENC 1101 This course will examine the nature of old media as it converges with new media, while surveying usage of social media tools and technology for brand innovation. Students will study the relevance and importance of social media tools for new and emerging processes. Students will compare the changes to new media communication processes in a new economy that includes interactive technology that engages the public in dramatically different ways from the past. While completion of ENC1101 is not required before taking this course, it may provide a foundation to help increase the student’s success in this course.

MMC 2126C. RADIO AND PODCASTING.

312

RADIO AND PODCASTING This course explores the study and practical application of writing, production, and performance for audio storytelling. Students will create live and pre-recorded news, promotions, and episodic content for podcasts and radio shows.

MMC 2150. WRITING FOR SOCIAL MEDIA.

330

WRITING FOR SOCIAL MEDIA Prerequisite: Minimum grade of C in ENC 1101 This course will examine the history, development and best practices of social media as they relate to journalism and mass communication. Students will analyze which social media tools and platforms are being used to develop audiences for news outlets, non-profit organizations, small businesses and individuals. Students will develop a clear understanding of the function of social media and generate an original perspective about the relevance of social media.

MMC 2212. COMMUNICATIONS LAW AND ETHICS.

330

COMMUNICATIONS LAW AND ETHICS Recommended Prerequisite: ENC 1101 This course will examine key ethical and legal principles related to mass communications. Students will read, evaluate and analyze ethical and legal case studies as well as look closely at First Amendment, legal access to information, plagiarism, libel, right of privacy, defamation, photo manipulation, trademarks, open meeting and records and the implications of recent developments in mass media law and ethics specifically related to social media. Students will explore the impact of the internet and social media on communications, investigate how new technologies are regulated today, and enhance student awareness of the ethical responsibilities of the social media professional. While completion of ENC1101 is not required before taking this course, it may provide a foundation to help increase the student’s success in this course.

MMC 2450. DATA LITERACY FOR COMMUNICATORS.

330

DATA LITERACY FOR COMMUNICATORS Recommended Prerequisite: STA 1001C or higher statistics course This course will examine existing media analytical tools and their role in managing social media campaigns. This course will provide an opportunity for the learner to become literate about data management and how to use numbers and avoid common mistakes. While completion of the first freshman mathematics course is not required before taking this course, it may provide a foundation to help increase the student’s success in this course. This course is designed to showcase the virtually unlimited opportunities that exist today to leverage the power of social media. Students will focus on social media initiatives, metrics to capture relevant outcomes, and predictive analysis to link social media chatter to performance.