New Media Communication

New Media Communication with Specialization in:

  • Integrated Social Media Strategy

Associate in Science Degree (CIP# 1609049901)

Valencia's A.S. Degree in New Media Communications with a specialization in Integrated Social Media Strategy prepares students to work as Social Media Strategists, New Media Coordinators, Social Media Content Developers, and serve in a variety of entry-level media communication roles in the creative, marketing, journalism, and communication industries. Students are provided with theoretical and classroom experience which closely parallels on-the-job activities in the social media industry.

Declared Majors will be required to create social media accounts in semester 1 that will provide opportunities for analysis in MMC 2450 Data Literacy for Communicators.

Students are strongly encouraged to consult a Career Program Advisor in the department office for assistance in determining the best education plan for their career goals.

Although scheduling may not always provide for the following progression of courses, students should use the foundation, intermediate and advanced course sequences as a guide in program planning.

All degree-seeking students must satisfy entry testing requirements and satisfactorily complete all mandatory courses in reading, student success, mathematics, English, and English for Academic Purposes in which the student is placed.

College Credit Technical Certificates

The New Media Communications A.S. degree also offers the following college credit certificate programs.  These certificates can put you on the fast-track to reaching your career goals. They are designed to equip you with a specialized skill set for entry-level employment or to upgrade your skills for job advancement. Most can be completed in one year or less, and all of the courses in the certificates are embedded in the A.S. degree. You can earn the certificates as you progress through your A.S. Degree or as a separate, stand-alone credential. Click on the Certificate tab at the top of the page for more information about the certificates that are offered.

  • Social Media Communication Support (18 credits) (CIP# 0609049902)

Start Right

Degree-seeking students enrolling at Valencia for the first time will have a limited range of courses from which to choose for their first 18 college-level credits. Within the first 18 college credit hours, you will be required to take ENC1101 (3 credits), and if applicable, SLS 1122 (3 credits) and a mathematics course appropriate to your selected meta-major (3 credits).  The remaining courses will be chosen from the General Education Core Courses in humanities (3 credits), science (3 credits), or social science (3 credits), and/or the introductory courses within the A.S. degree programs. For specific courses see the Foundation Courses on the “Program Requirements” tab. For course sequencing recommendations, see your Career Program Advisor or create an education plan by logging into Atlas, clicking on the LifeMap tab and clicking My Education Plan.

Potential Careers

  • Social Media Strategists
  • New Media Coordinators
  • Social Media Content Developers

Salary & Earnings Information

For salary and wage information, visit:  www.floridawages.com.

Contacts

Future Students

To learn more about this program, contact Enrollment Services at enrollment@valenciacollege.edu or 407-582-1507 

Current Students

Contact the Career Program Advisor below for more information.

East Campus
Courtney Lewis, Program Chair: 407-582-2234
clewis1@valenciacollege.edu

Kristol Bell, Career Program Advisor, East Campus: 407-582-2097
kbell@valenciacollege.edu

Internship and Workforce Services

If you need assistance with job resources or in locating an internship, please visit: valenciacollege.edu/internship.

Integrated Social Media Strategy Specialization

Program Outcomes

  • Demonstrate effective professional, interpersonal, and communication skills
  • Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms
  • Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact
  • Utilize a variety of digital applications for the production and distribution of new media projects
  • Demonstrate employability skills and participate in learning experiences relative to new media communication
Plan of Study Grid
Term 1Credit Hours
MMC 2004 MASS MEDIA 3
SLS 1122 New Student Experience ~ 3
ENC 1101 FRESHMAN COMPOSITION I +*~ 3
Elective ^ 3
 Credit Hours12
Term 2
JOU 1100 News Reporting 3
DIG 2282C VISUAL MEDIA ESSENTIALS 3
ENC 1102 Freshman Comp II +*~ 3
STA 2023 Statistical Methods +*~ 3
 Credit Hours12
Term 3
MMC 2450 DATA LITERACY FOR COMMUNICATORS 3
MMC 2150 WRITING FOR SOCIAL MEDIA 3
SPC 1608 FUNDAMENTALS OF SPEECH ~ 3
Integrated Social Media Strategy Elective Select one elective course from the list below3
 Credit Hours12
Term 4
PUR 2003 INTRODUCTION TO PUBLIC RELATIONS 3
DIG 2430C DIGITAL STORYTELLING 3
SYG 2000
Introductory Sociology
or Introductory Sociology-Honors
3
Integrated Social Media Strategy Elective Select one elective course from the list below3
 Credit Hours12
Term 5
MMC 2122 MEDIA CONVERGENCE 3
MMC 2212 COMMUNICATIONS LAW AND ETHICS 3
Humanities ~ See Core or Institutional Requirement3
COM 2942 INTERNSHIP IN NEW MEDIA COMMUNICATIONS 3
 Credit Hours12
 Total Credit Hours60
Integrated Social Media Strategy Elective Courses
DIG 2930Selected Topics in Digital Med1-3
GRA 2930Selected Topics: Graphic Arts1-3
JOU 2200Editing and Design3
JOU 2930Sel Topics in Journalism1-3
MMC 2100Writing For Mass Communication3
PGY 1800CDIGITAL PHOTOGRAPHY3
SLS 2940Service Learning1-4

Upon earning the New Media Communications A.S. degree, you can continue at Valencia to complete the B.A.S. degree in Business & Organizational Leadership.  Additional education at the bachelor’s level can enhance your skills and create more career opportunities. Students who wish to continue their education should consult with their Career Program Advisor to discuss transfer options and requirements, and determine the best education plan for their career goals.

Students wishing to transfer credits from this program to another institution must accept responsibility for securing approval from the transfer institution for acceptance of this degree.

Specialized courses may not be offered every session or on every campus.

Social Media Communication Support

Technical Certificate

This certificate prepares students to provide support and assistance to Social Media Communications professionals.

Program Outcomes

  • Demonstrate effective professional, interpersonal, and intercultural communication skills.
  • Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms.
  • Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact.
Plan of Study Grid
Term 1Credit Hours
MMC 2004 MASS MEDIA 3
ENC 1101 FRESHMAN COMPOSITION I +~ 3
DIG 2282C VISUAL MEDIA ESSENTIALS 3
 
 Credit Hours9
Term 2
MMC 2450 DATA LITERACY FOR COMMUNICATORS 3
MMC 2150 WRITING FOR SOCIAL MEDIA * 3
SPC 1608 FUNDAMENTALS OF SPEECH +~ 3
 Credit Hours9
 Total Credit Hours18


+This course must be completed with a grade of C or better.

*This course has a prerequisite; check description in Valencia catalog.

Notes:

All certificate courses are offered on the East Campus; some courses are offered at other locations.

Specialized courses may not be offered every session or on every campus.