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MARĀ 2150 INTERNATIONAL MARKETING 3 Credits

INTERNATIONAL MARKETING Pre-requisite: Minimum grade of C in GEB 1350 This course examines marketing concepts and strategies as applied to global markets. Students will explore the implications of organizing people, process, and technology given the influences of ideas, culture, laws, and economics. The course is intended to be more hands-on, although students will use a combination of text, lectures, case studies, outside reading, company research, video, group work, and presentation to enhance learning and practicing skills