New Media Communication with Specialization in:
- Integrated Social Media Strategy
- Mobile Journalism
Associate in Science Degree (CIP# 1609090200)
Valencia's A.S. Degree in New Media Communications with a specialization in Integrated Social Media Strategy prepares students to work as Social Media Strategists, New Media Coordinators, Social Media Content Developers, and serve in a variety of entry-level media communication roles in the creative, marketing, journalism, and communication industries. Students are provided with theoretical and classroom experience which closely parallels on-the-job activities in the social media industry.
Declared Majors will be required to create social media accounts in semester 1 that will provide opportunities for analysis in MMC 2450 Data Literacy for Communicators.
The Mobile Journalism specialization focuses on creating video, audio, and graphics content for the fast-paced world of news production. Students will learn to write, produce, edit, and upload stories from anywhere in the world. Topics include journalism, photography, on-camera performance, graphics creation, and video production. Students utilize state-of-the-art technology to prepare for work as a backpack journalist.
Students are strongly encouraged to consult a Student Success Coach in the department office for assistance in determining the best education plan for their career goals.
Although scheduling may not always provide for the following progression of courses, students should use the foundation, intermediate and advanced course sequences as a guide in program planning.
All degree-seeking students must satisfy entry testing requirements and satisfactorily complete all mandatory courses in reading, student success, mathematics, English, and English for Academic Purposes in which the student is placed.
College Credit Technical Certificates
The New Media Communications A.S. degree also offers the following college credit certificate programs. These certificates can put you on the fast-track to reaching your career goals. They are designed to equip you with a specialized skill set for entry-level employment or to upgrade your skills for job advancement. Most can be completed in one year or less, and all of the courses in the certificates are embedded in the A.S. degree. You can earn the certificates as you progress through your A.S. Degree or as a separate, stand-alone credential. Click on the Certificate tab at the top of the page for more information about the certificates that are offered.
- Social Media Communication Support (18 credits) (CIP# 0609090200)
Start Right
Degree-seeking students enrolling at Valencia for the first time will have a limited range of courses from which to choose for their first 18 college-level credits. Within the first 18 college credit hours, you will be required to take ENC1101 (3 credits), and if applicable, SLS 1122 (3 credits) and a mathematics course appropriate to your selected meta-major (3 credits). The remaining courses will be chosen from the General Education Core Courses in humanities (3 credits), science (3 credits), or social science (3 credits), and/or the introductory courses within the A.S. degree programs. For specific courses see the Foundation Courses on the “Program Requirements” tab. For course sequencing recommendations, see your Student Success Coach or create an education plan by logging into Atlas, clicking on the LifeMap tab and clicking My Education Plan.
Potential Careers
- Social Media Strategists
- New Media Coordinators
- Social Media Content Developers
Salary & Earnings Information
For career information related to this program, please visit O*Net OnLine.
Contacts
Future Students
To learn more about this program, contact Enrollment Services at enrollment@valenciacollege.edu or 407-582-1507
Current Students
Your Student Success Coach contact information can be found in Atlas. Log into Atlas, click on the Courses tab, and check your Academic Profile information to find a link to your Coach.
East Campus Faculty Program Chair
Courtney Lewis: 407-582-2234
clewis1@valenciacollege.edu
Kristol Bell, Student Success Coach, East Campus: 407-582-2097
kbell@valenciacollege.edu
Internship and Workforce Services
If you need assistance with job resources or in locating an internship, please visit: valenciacollege.edu/internship.
New Media Communication
| ENC 1101 | FRESHMAN COMPOSITION I +*~ | 3 |
| JOU 1000 | INTRODUCTION TO JOURNALISM | 3 |
| SLS 1122 | NEW STUDENT EXPERIENCE ~ | 3 |
| or TPA 1380 | SURVEY OF ENTERTAINMENT TECHNOLOGY |
| SPC 1017 | INTERPERSONAL COMMUNICATION | 3 |
| ~ | 3 |
| PUR 2003 | INTRODUCTION TO PUBLIC RELATIONS | 3 |
| DIG 2430C | DIGITAL STORYTELLING * | 3 |
| MMC 2150 | WRITING FOR SOCIAL MEDIA | 3 |
| 36 |
| Total Credit Hours | 60 |
Integrated Social Media Strategy Specialization
Program Outcomes
- Demonstrate effective professional, interpersonal, and communication skills
- Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms
- Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact
- Utilize a variety of digital applications for the production and distribution of new media projects
- Demonstrate employability skills and participate in learning experiences relative to new media communication
Integrated Social Media Strategy Specialization
Expand your career opportunities with a Bachelor’s Degree in Business and Organizational Leadership (BASBOL) from Valencia. This degree builds on your skills, and prepares you for a supervisory or management role within your respective field. For more information, go to: Bachelor's Degree in Business & Organizational Leadership. Students who wish to continue their education should consult with a Student Success Coach to determine the best education plan for their career goals.
Students wishing to transfer credits from this program to another institution must accept responsibility for securing approval from the transfer institution for acceptance of this degree.
Specialized courses may not be offered every session or on every campus.
Mobile Journalism Specialization
Program Outcomes
- Produce professional quality journalism.
- Solve industry-related problems.
- Write and speak the language of the industry effectively.
- Demonstrate professional behavior.
Social Media Communication Support
Technical Certificate
This certificate prepares students to provide support and assistance to Social Media Communications professionals.The content includes writing for social media and visual media essentials.
Program Outcomes
- Demonstrate effective professional, interpersonal, and intercultural communication skills.
- Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms.
- Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact.
Plan of Study Grid | Term 1 |
|---|
| MMC 2004 | MASS MEDIA | 3 |
| ENC 1101 | FRESHMAN COMPOSITION I +~ | 3 |
| DIG 2282C | VISUAL MEDIA ESSENTIALS | 3 |
| |
| | Credit Hours | 9 |
| Term 2 |
|---|
| MMC 2450 | DATA LITERACY FOR COMMUNICATORS | 3 |
| MMC 2150 | WRITING FOR SOCIAL MEDIA * | 3 |
| SPC 1017 | INTERPERSONAL COMMUNICATION | 3 |
| | Credit Hours | 9 |
| | Total Credit Hours | 18 |
+This course must be completed with a grade of C or better.
*This course has a prerequisite; check description in Valencia catalog.
Notes:
All certificate courses are offered on the East Campus; some courses are offered at other locations.
Specialized courses may not be offered every session or on every campus.
