2022-23 Catalog

New Media Communication

New Media Communication with Specialization in:

  • Integrated Social Media Strategy
  • Mobile Journalism

Associate in Science Degree (CIP# 1609090200)

Valencia's A.S. Degree in New Media Communications with a specialization in Integrated Social Media Strategy prepares students to work as Social Media Strategists, New Media Coordinators, Social Media Content Developers, and serve in a variety of entry-level media communication roles in the creative, marketing, journalism, and communication industries. Students are provided with theoretical and classroom experience which closely parallels on-the-job activities in the social media industry.

Declared Majors will be required to create social media accounts in semester 1 that will provide opportunities for analysis in MMC 2450 Data Literacy for Communicators.

The Mobile Journalism specialization focuses on creating video, audio, and graphics content for the fast-paced world of news production. Students will learn to write, produce, edit, and upload stories from anywhere in the world. Topics include journalism, photography, on-camera performance, graphics creation, and video production. Students utilize state-of-the-art technology to prepare for work as a backpack journalist.

Students are strongly encouraged to consult a Career Program Advisor in the department office for assistance in determining the best education plan for their career goals.

Although scheduling may not always provide for the following progression of courses, students should use the foundation, intermediate and advanced course sequences as a guide in program planning.

All degree-seeking students must satisfy entry testing requirements and satisfactorily complete all mandatory courses in reading, student success, mathematics, English, and English for Academic Purposes in which the student is placed.

College Credit Technical Certificates

The New Media Communications A.S. degree also offers the following college credit certificate programs.  These certificates can put you on the fast-track to reaching your career goals. They are designed to equip you with a specialized skill set for entry-level employment or to upgrade your skills for job advancement. Most can be completed in one year or less, and all of the courses in the certificates are embedded in the A.S. degree. You can earn the certificates as you progress through your A.S. Degree or as a separate, stand-alone credential. Click on the Certificate tab at the top of the page for more information about the certificates that are offered.

  • Social Media Communication Support (18 credits) (CIP# 0609090200)

Start Right

Degree-seeking students enrolling at Valencia for the first time will have a limited range of courses from which to choose for their first 18 college-level credits. Within the first 18 college credit hours, you will be required to take ENC1101 (3 credits), and if applicable, SLS 1122 (3 credits) and a mathematics course appropriate to your selected meta-major (3 credits).  The remaining courses will be chosen from the General Education Core Courses in humanities (3 credits), science (3 credits), or social science (3 credits), and/or the introductory courses within the A.S. degree programs. For specific courses see the Foundation Courses on the “Program Requirements” tab. For course sequencing recommendations, see your Career Program Advisor or create an education plan by logging into Atlas, clicking on the LifeMap tab and clicking My Education Plan.

Potential Careers

  • Social Media Strategists
  • New Media Coordinators
  • Social Media Content Developers

Salary & Earnings Information

For career information related to this program, please visit O*Net OnLine.

Contacts

Future Students

To learn more about this program, contact Enrollment Services at enrollment@valenciacollege.edu or 407-582-1507

Current Students

Your Career Program Advisor contact information can be found in Atlas. Log into Atlas, click on the Courses tab, and check your Academic Profile information to find a link to your Advisor. 

East Campus Faculty Program Chair
Courtney Lewis: 407-582-2234
clewis1@valenciacollege.edu

Kristol Bell, Career Program Advisor, East Campus: 407-582-2097
kbell@valenciacollege.edu

Internship and Workforce Services

If you need assistance with job resources or in locating an internship, please visit: valenciacollege.edu/internship.

New Media Communication

Foundation Courses
ENC 1101FRESHMAN COMPOSITION I +*~3
JOU 1000INTRODUCTION TO JOURNALISM3
SLS 1122NEW STUDENT EXPERIENCE ~3
or TPA 1380 SURVEY OF ENTERTAINMENT TECHNOLOGY
SPC 1017INTERPERSONAL COMMUNICATION3
Humanities See Gen. Ed. Core Requirements ~3
PUR 2003INTRODUCTION TO PUBLIC RELATIONS3
DIG 2430CDIGITAL STORYTELLING *3
MMC 2150WRITING FOR SOCIAL MEDIA3
Specialization Hours36
Total Credit Hours60

Integrated Social Media Strategy Specialization

Program Outcomes

  • Demonstrate effective professional, interpersonal, and communication skills
  • Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms
  • Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact
  • Utilize a variety of digital applications for the production and distribution of new media projects
  • Demonstrate employability skills and participate in learning experiences relative to new media communication

Integrated Social Media Strategy Specialization

DIG 2282CVISUAL MEDIA ESSENTIALS3
ENC 1102FRESHMAN COMPOSITION II +*~3
JOU 2100CNEWS REPORTING *3
MGF 1106LIBERAL ARTS MATHEMATICS I3
MMC 2004MASS MEDIA3
MMC 2450DATA LITERACY FOR COMMUNICATORS3
MMC 2122MEDIA CONVERGENCE3
MMC 2212COMMUNICATIONS LAW AND ETHICS3
POS 2041U.S. GOVERNMENT3
or AMH 2020 U.S. HISTORY 1877 TO PRESENT
COM 2942INTERNSHIP IN NEW MEDIA COMMUNICATIONS *3
or MMC 2733 SOCIAL MEDIA CAMPAIGNS-CAPSTONE
Science See Gen. Ed. Core Requirements +*~3
Elective Credits3
Total Credit Hours36
Integrated Social Media Strategy Elective Courses
DIG 2930SELECTED TOPICS IN DIGITAL MEDIA TECHNOLOGY1-3
GRA 2930SELECTED TOPICS IN GRAPHIC ARTS1-3
JOU 2200EDITING AND DESIGN3
JOU 2930SELECTED TOPICS IN JOURNALISM 1-3
MMC 2100WRITING FOR MASS COMMUNICATION3
MMC 2126CRADIO AND PODCASTING3
PGY 1800CDIGITAL PHOTOGRAPHY3
SLS 2940SERVICE LEARNING1-4
JOU 2041CFEATURE WRITING *3
MMC 2733SOCIAL MEDIA CAMPAIGNS-CAPSTONE3

Expand your career opportunities with a Bachelor’s Degree in Business and Organizational Leadership (BASBOL) from Valencia. This degree builds on your skills, and prepares you for a supervisory or management role within your respective field. For more information, go to: Bachelor's Degree in Business & Organizational Leadership.  Students who wish to continue their education should consult with a Career Program Advisor to determine the best education plan for their career goals.

Students wishing to transfer credits from this program to another institution must accept responsibility for securing approval from the transfer institution for acceptance of this degree.

Specialized courses may not be offered every session or on every campus.

Mobile Journalism Specialization

Program Outcomes

  • Produce professional quality journalism.
  • Solve industry-related problems.
  • Write and speak the language of the industry effectively.
  • Demonstrate professional behavior.
Science See Gen. Ed. Core Requirements +*~3
Mathematics See Gen. Ed. Core Requirements +*~3
DIG 2000CINTRO TO DIGITAL MEDIA & DESIGN +3
DIG 1452CANNOUNCING AND PERFORMANCE FOR MULTIMEDIA +3
MMC 2126CRADIO AND PODCASTING3
DIG 2030CDIGITAL VIDEO AND SOUND *3
MMC 2100WRITING FOR MASS COMMUNICATION3
JOU 2041CFEATURE WRITING *3
POS 2041U.S. GOVERNMENT3
or AMH 2020 U.S. HISTORY 1877 TO PRESENT
JOU 2100CNEWS REPORTING3
COM 2942INTERNSHIP IN NEW MEDIA COMMUNICATIONS3
or MMC 2733 SOCIAL MEDIA CAMPAIGNS-CAPSTONE
MMC 2450DATA LITERACY FOR COMMUNICATORS3
Total Credit Hours36

Social Media Communication Support

Technical Certificate

This certificate prepares students to provide support and assistance to Social Media Communications professionals.The content includes writing for social media and visual media essentials.  

Program Outcomes

  • Demonstrate effective professional, interpersonal, and intercultural communication skills.
  • Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms.
  • Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact.
Plan of Study Grid
Term 1Credit Hours
MMC 2004 MASS MEDIA 3
ENC 1101 FRESHMAN COMPOSITION I +~ 3
DIG 2282C VISUAL MEDIA ESSENTIALS 3
 
 Credit Hours9
Term 2
MMC 2450 DATA LITERACY FOR COMMUNICATORS 3
MMC 2150 WRITING FOR SOCIAL MEDIA * 3
SPC 1608 FUNDAMENTALS OF SPEECH +~ 3
 Credit Hours9
 Total Credit Hours18


+This course must be completed with a grade of C or better.

*This course has a prerequisite; check description in Valencia catalog.

Notes:

All certificate courses are offered on the East Campus; some courses are offered at other locations.

Specialized courses may not be offered every session or on every campus.