New Media Communication
New Media Communication with Specialization in:
- Integrated Social Media Strategy
- Mobile Journalism
Associate in Science Degree (CIP# 1609049901)
Valencia's A.S. Degree in New Media Communications with a specialization in Integrated Social Media Strategy prepares students to work as Social Media Strategists, New Media Coordinators, Social Media Content Developers, and serve in a variety of entry-level media communication roles in the creative, marketing, journalism, and communication industries. Students are provided with theoretical and classroom experience which closely parallels on-the-job activities in the social media industry.
Declared Majors will be required to create social media accounts in semester 1 that will provide opportunities for analysis in MMC 2450 Data Literacy for Communicators.
The Mobile Journalism specialization focuses on creating video, audio, and graphics content for the fast-paced world of news production. Students will learn to write, produce, edit, and upload stories from anywhere in the world. Topics include journalism, photography, on-camera performance, graphics creation, and video production. Students utilize state-of-the-art technology to prepare for work as a backpack journalist.
Students are strongly encouraged to consult a Career Program Advisor in the department office for assistance in determining the best education plan for their career goals.
Although scheduling may not always provide for the following progression of courses, students should use the foundation, intermediate and advanced course sequences as a guide in program planning.
All degree-seeking students must satisfy entry testing requirements and satisfactorily complete all mandatory courses in reading, student success, mathematics, English, and English for Academic Purposes in which the student is placed.
College Credit Technical Certificates
The New Media Communications A.S. degree also offers the following college credit certificate programs. These certificates can put you on the fast-track to reaching your career goals. They are designed to equip you with a specialized skill set for entry-level employment or to upgrade your skills for job advancement. Most can be completed in one year or less, and all of the courses in the certificates are embedded in the A.S. degree. You can earn the certificates as you progress through your A.S. Degree or as a separate, stand-alone credential. Click on the Certificate tab at the top of the page for more information about the certificates that are offered.
- Social Media Communication Support (18 credits) (CIP# 0609049902)
Start Right
Degree-seeking students enrolling at Valencia for the first time will have a limited range of courses from which to choose for their first 18 college-level credits. Within the first 18 college credit hours, you will be required to take ENC1101 (3 credits), and if applicable, SLS 1122 (3 credits) and a mathematics course appropriate to your selected meta-major (3 credits). The remaining courses will be chosen from the General Education Core Courses in humanities (3 credits), science (3 credits), or social science (3 credits), and/or the introductory courses within the A.S. degree programs. For specific courses see the Foundation Courses on the “Program Requirements” tab. For course sequencing recommendations, see your Career Program Advisor or create an education plan by logging into Atlas, clicking on the LifeMap tab and clicking My Education Plan.
Potential Careers
- Social Media Strategists
- New Media Coordinators
- Social Media Content Developers
Salary & Earnings Information
For career information related to this program, please visit O*Net OnLine.
Contacts
Future Students
To learn more about this program, contact Enrollment Services at enrollment@valenciacollege.edu or 407-582-1507
Current Students
Contact the Career Program Advisor below for more information.
East Campus
Courtney Lewis, Program Chair: 407-582-2234
clewis1@valenciacollege.edu
Kristol Bell, Career Program Advisor, East Campus: 407-582-2097
kbell@valenciacollege.edu
Internship and Workforce Services
If you need assistance with job resources or in locating an internship, please visit: valenciacollege.edu/internship.
New Media Communication
| Foundation Courses | ||
| ENC 1101 | FRESHMAN COMPOSITION I +*~ | 3 |
| SLS 1122 | New Student Experience ~ | 3 |
| JOU 2100C | NEWS REPORTING | 3 |
| SPC 1608 | FUNDAMENTALS OF SPEECH ~ | 3 |
| Humanities | See Gen. Ed. Core Requirements ~ | 3 |
| PUR 2003 | INTRODUCTION TO PUBLIC RELATIONS | 3 |
| DIG 2430C | DIGITAL STORYTELLING * | 3 |
| MMC 2150 | WRITING FOR SOCIAL MEDIA | 3 |
| Specialization Hours | 36 | |
| Total Credit Hours | 60 | |
Integrated Social Media Strategy Specialization
Program Outcomes
- Demonstrate effective professional, interpersonal, and communication skills
- Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms
- Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact
- Utilize a variety of digital applications for the production and distribution of new media projects
- Demonstrate employability skills and participate in learning experiences relative to new media communication
Integrated Social Media Strategy Specialization
| ENC 1102 | Freshman Comp II +*~ | 3 |
| MMC 2004 | MASS MEDIA | 3 |
| STA 2023 | STATISTICAL METHODS +*~^ | 3 |
| SYG 2000 | Introductory Sociology ~ | 3 |
| MMC 2450 | DATA LITERACY FOR COMMUNICATORS | 3 |
| DIG 2282C | VISUAL MEDIA ESSENTIALS | 3 |
| MMC 2122 | MEDIA CONVERGENCE | 3 |
| MMC 2212 | COMMUNICATIONS LAW AND ETHICS | 3 |
| COM 2942 | INTERNSHIP IN NEW MEDIA COMMUNICATIONS * | 3 |
| or MMC 2733 | SOCIAL MEDIA CAMPAIGNS-CAPSTONE | |
| Elective Credits | 9 | |
| Total Credit Hours | 36 | |
| Integrated Social Media Strategy Elective Courses | ||
| DIG 2930 | Selected Topics in Digital Med | 1-3 |
| GRA 2930 | Selected Topics: Graphic Arts | 1-3 |
| JOU 2200 | Editing and Design | 3 |
| JOU 2930 | Sel Topics in Journalism | 1-3 |
| MGF 1106 | COLLEGE MATHEMATICS | 3 |
| MMC 2100 | WRITING FOR MASS COMMUNICATION | 3 |
| MMC 2126C | RADIO AND PODCASTING | 3 |
| PGY 1800C | DIGITAL PHOTOGRAPHY | 3 |
| SLS 2940 | Service Learning | 1-4 |
| JOU 2041C | FEATURE WRITING | |
| MMC 2733 | SOCIAL MEDIA CAMPAIGNS-CAPSTONE | |
| + | This course must be completed with a grade of C or better. |
| * | This course has a prerequisite; check description in Valencia catalog. |
| ~ | This is a General Education course. |
| ^ | Students who do not place directly into STA 2023 STATISTICAL METHODS should use STA 1001C INTRO TO STATISTICAL REASONING or MGF 1106 COLLEGE MATHEMATICS as their elective credit. |
| ^² | The 3 credit hours of internship can be taken in a single term or split into multiple terms. |
Expand your career opportunities with a Bachelor’s Degree in Business and Organizational Leadership (BASBOL) from Valencia. This degree builds on your skills, and prepares you for a supervisory or management role within your respective field. For more information, go to: Bachelor's Degree in Business & Organizational Leadership. Students who wish to continue their education should consult with a Career Program Advisor to determine the best education plan for their career goals.
Students wishing to transfer credits from this program to another institution must accept responsibility for securing approval from the transfer institution for acceptance of this degree.
Specialized courses may not be offered every session or on every campus.
Mobile Journalism Specialization
Program Outcomes
- Produce professional quality journalism.
- Solve industry-related problems.
- Write and speak the language of the industry effectively.
- Demonstrate professional behavior.
| Science or Math | See Gen. Ed. Core or Institutional Requirements +*~ | 3 |
| DIG 1940 | PROFESSIONAL DEVELOPMENT FOR DIGITAL MEDIA + | 1 |
| DIG 2000C | INTRO TO DIGITAL MEDIA & DESIGN + | 3 |
| DIG 1452C | ANNOUNCING AND PERFORMANCE FOR MULTIMEDIA + | 3 |
| MMC 2126C | RADIO AND PODCASTING | 3 |
| DIG 2030C | DIGITAL VIDEO AND SOUND * | 3 |
| MMC 2100 | WRITING FOR MASS COMMUNICATION | 3 |
| JOU 2041C | FEATURE WRITING | |
| POS 2041 | U.S. Government | 3 |
| DIG 2580C | DIGITAL MEDIA PORTFOLIO REVIEW | 1 |
| DIG 2943 | INTERNSHIP IN DIGITAL MEDIA +* | 1 |
| or MMC 2733 | SOCIAL MEDIA CAMPAIGNS-CAPSTONE | |
| Elective Credits | 9 | |
| Total Credit Hours | 33 | |
| Mobile Journalism Electives | ||
| DIG 1102C | INTRODUCTION TO WEB PROGRAMMING + | 3 |
| DIG 2100C | WEB ESSENTIALS + | 2 |
| DIG 2284C | ADVANCED DIGITAL VIDEO AND SOUND +* | 3 |
| DIG 2291C | ADVANCED AUDIO VISUAL TECHNOLOGY +* | 3 |
| DIG 2292C | DIGITAL POST-PRODUCTION +* | 3 |
| DIG 2282C | VISUAL MEDIA ESSENTIALS | 3 |
| DIG 2930 | Selected Topics in Digital Med + | 1-3 |
| DIG 2941 | INTERNSHIP EXPLORATION IN DIGITAL MEDIA +* | 1-4 |
| DIG 2943 | INTERNSHIP IN DIGITAL MEDIA +* | 1-4 |
| DIG 2950C | DIGITAL MEDIA PROJECT +* | 3 |
| JOU 2200 | Editing and Design + | 3 |
| JOU 2930 | Sel Topics in Journalism + | 1-3 |
| PGY 1800C | DIGITAL PHOTOGRAPHY + | 3 |
| MMC 2733 | SOCIAL MEDIA CAMPAIGNS-CAPSTONE | |
| + | This course must be completed with a grade C or better. |
| * | This course has a prerequisite; check description in Valencia catalog. |
| ~ | This is a general education course. |
| (GR) | Denotes a Gordon Rule course. |
Social Media Communication Support
Technical Certificate
This certificate prepares students to provide support and assistance to Social Media Communications professionals.The content includes writing for social media and visual media essentials.
Program Outcomes
- Demonstrate effective professional, interpersonal, and intercultural communication skills.
- Demonstrate the fundamental skills of the writing process for varied mass and new media communication platforms.
- Demonstrate appropriate technical, analytical, and evaluative skills for new media content creation, delivery, and social impact.
| Term 1 | Credit Hours | |
|---|---|---|
| MMC 2004 | MASS MEDIA | 3 |
| ENC 1101 | FRESHMAN COMPOSITION I +~ | 3 |
| DIG 2282C | VISUAL MEDIA ESSENTIALS | 3 |
| Credit Hours | 9 | |
| Term 2 | ||
| MMC 2450 | DATA LITERACY FOR COMMUNICATORS | 3 |
| MMC 2150 | WRITING FOR SOCIAL MEDIA * | 3 |
| SPC 1608 | FUNDAMENTALS OF SPEECH +~ | 3 |
| Credit Hours | 9 | |
| Total Credit Hours | 18 | |
+This course must be completed with a grade of C or better.
*This course has a prerequisite; check description in Valencia catalog.
Notes:
All certificate courses are offered on the East Campus; some courses are offered at other locations.
Specialized courses may not be offered every session or on every campus.